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The DIY era got you here. But it won't get you where you're going.
A DIFFERENT APPROACH
Strategy first. Then design.
From my experience, most rebrands fail for the same reason the first one did. They jump straight into design and skip the strategy.
We don't do that here, my friend.
Every branding project I take on starts with a discovery of you: your values, your people, your position in the market. Only then do we think about how to translate that into design.
When your brand is built around the real you, everything else falls into place.
"Melody was able to reimagine my branding in a manner that better portrays my core values... She worked at a pace that accommodated my schedule, communicating each step along the way, until arriving a design that exceeded my expectations."
Roy T. | Arrow Home Services
Brand Clarity
Time Frame: 2-3 weeks | Investment: $995
There's something off about your brand, but you can't quite put your finger on it. Maybe your business has evolved. Maybe you're attracting the wrong clients. Maybe you're struggling to explain what makes you different. Before we jump into design, we'll figure out what's actually going on and build a clear roadmap for where your brand needs to go next before investing in visual design.
This is for you if...
● Your business feels a little directionless● You're struggling to stand out from competitors● You're attracting the wrong clients● You want clarity before investing in design
This is NOT for you if...
● You're looking for logos or visual deliverables● You want a quick fix without strategic work● You're only focused on making things look better● You're not ready to dig deeper into your brand
What's Included
Brand Identity
Time Frame: 4-6 weeks | Investment: $2,750
You're good at what you do, but your brand isn't reflecting the quality of your work. We'll develop the strategy behind your business and transform it into a visual identity that feels unmistakably you and attracts the right people.
This is for you if...
● Your current branding feels outdated or DIY● Your visuals no longer reflect your business● You're ready for a more professional presence● You want strategy and design working together
This is NOT for you if...
● You only need a logo● You're looking for the cheapest option available● You want to skip the strategy process● You're expecting endless design concepts
What's Included
Everything in Brand Clarity, plus:
Brand Identity + Website
Time Frame: 10-12 weeks | Investment: $5,500
Your brand doesn't stop at a logo, and your website shouldn't feel like an afterthought. This package combines strategy, branding, and web design into one cohesive experience that helps your business show up with confidence.
This is for you if...
● You're ready for a complete transformation● Your website no longer reflects your business● You want strategy, branding, and web design working together● You're ready to invest in a long-term foundation
This is NOT for you if...
● You only need a few website updates● You're happy with your current branding and website● You're looking for a DIY solution● You're not ready for a full branding project
What's Included
Everything in Brand Identity, plus:
01. Discover
Every strong brand starts with a strong foundation. We'll begin with a questionnaire and strategy call to uncover your goals, audience, values, and vision. From there, I'll develop a more in-depth brand strategy to guide the project. This becomes the foundation for every decision that follows.
02. Direction
With strategy in place, I'll create curated mood boards that explore potential creative directions through colors, typography, imagery, and visual inspiration. This phase ensures we're 100% aligned on what the brand needs to look like before we actually jump into design. (This saves us both time and frustration!)
03. Design
Once the direction is approved, I'll design your new brand! This includes your logo suite, color palette, typography selections, and supporting brand elements, all intentionally crafted to reflect the strategy and creative direction we've established together.
04. Deliver
After final approval, your brand assets are carefully organized and packaged for easy use. You'll receive your final files, brand guidelines, and everything needed to implement your new brand with confidence! From there, we can add web design and/or continue regular design support. Reach out for more details!
FREQUENTLY ASKED QUESTIONS
You've Got Questions. Let's Get Ahead Of Them.
Do you offer payment plans?
All packages typically are split into two equal payments. However, I understand everyone's situation can look different. Let me know where you're at and we can discuss alternative payment plans.
How many revisions do I get?
Each phase includes up to 2 rounds of revisions*. This helps us stay focused while making sure you're happy with the final result. Additional revisions may be added for a small fee.
*Strategy phase includes unlimited revisions to ensure we get things right the first time :)Can you make me just a logo?
No, I don’t offer logo-only packages because a logo alone can’t fully represent your brand. Every brand I create includes a visual system for consistency and clarity. However, I do have connections and resources for those looking for simplified solutions.
Do I really need strategy to have a logo?
Yes… and no. You can create a logo without strategy, and it might look fine, but in the long run it won’t serve your business well. Many clients who come to me without a strategy share that they feel confused, frustrated, or even embarrassed by their branding. They don’t understand why they aren’t attracting the right audience or why they can’t confidently charge premium prices.
That’s why I only create brands with strategy. This way, your brand supports your business for years to come (and you won’t have to redo your logo in a couple of years!).Can I request specific colors or styles for my brand?
Absolutely! Your input matters. I’ll ask about your preferences and inspirations early on, but every design decision is guided by your brand’s strategy and goals. The final outcome will reflect your personality while staying true to your audience and message.
What if I don’t like the initial brand concept?
It’s rare, but it can happen! That’s why we spend time upfront getting clear on your goals and preferences. If you’re not happy with the initial concepts, we’ll discuss what’s missing and how to adjust the direction. My goal is to make sure you feel 100% confident using your brand.
Do you offer printing services?
All branding and design services include digital deliverables only. While I do not provide printing services, all files will be supplied in print-ready formats suitable for professional printing. I have connections with local OKC print shops if you don't already have one!
Do you provide rush services?
Occasionally, I can accommodate faster turnaround times depending on my schedule with a rush fee. Please ask early so I can see what’s possible!
Can you design my business cards or social media graphics?
Yes! Print and digital collateral are available as add-on services to any branding package. Whether you need business cards, flyers, branded social media graphics, or something else, I can help make sure everything stays consistent with your new brand. Contact me for details and pricing!
What platform do you build websites on?
I primarily use Weblium. My clients get a professional website without the maintenance headaches, plugin issues, and complexity that often come with major platforms like Wordpress or Wix. My goal is to give my clients a site they can manage on their own after a launch.